Here is a selection of sites from the Kitchen Table Web Design Ecommerce Portfolio.
Industrial Machinery Website
TechMS is a family owned small business based in South Auckland which has more than 60 years combined experience in sales and service in woodworking machinery.
Margaret was frustrated with their existing website. Nothing was working as they wanted it and it was difficult to update. There was extra information that would help their customers learn about their products but they had not included it on the website because it wasn’t clear where it should go.
They felt it didn’t look professional and the whole thing felt discouraging.
Could I help improve the existing website?
Read More about my solution and their new Industrial Machinery Website using Woocommerce as an Ecommerce Catalogue solution.
Ecommerce Website for Organic Superfoods
The Web Design Brief
The client wanted
- an e-commerce website for a new venture
- the ability to edit and update the products and content themselves
- a clean minimalist design
- some custom requirements for the cart and checkout layout and process
Their focus to keep the process of ordering clean for their customers as well as promoting signing up for an account. They provided the branding and logo which they had designed with their packaging.
Our Approach to Ecommerce Web Design for Organic Superfoods
I choose an existing Genesis premium theme which had a layout and style that suited their existing branding and minimalist design. Consequently, this allowed us to keep the styling costs much lower than a custom build while still giving a unique professional look.
A custom shop page layout included a top section highlighting the different superfoods. This section had links to informational articles. A customer can purchase products from the shop page or from the bottom of the articles which provide valuable detailed information about the product’s benefits.
The homepage was also customised to the client’s requirements including the creation of icons with the values of the store. The website also acts as an online catalogue for their wholesale customers.
Furthermore, Search Engine Optimisation (SEO) was considered throughout. I was able to advise the client of the SEO implications of the various site architecture choices to enable the client to make informed decisions.
I use Woocommerce for the E-commerce functionality. Woocommerce is a great solution for a startup. The open-source platform provides users with extensive features, yet is very user-friendly and the base functionality is free. There are a large number of premium plugins that can add additional functionality.
The website is based on WordPress, a great Content Management System so it is easy for the client to update details. I also created some custom video tutorials showing how to edit different areas of the website.
If at some point in the future, the client wants to blog or add recipes, I included this functionality.
Here’s what my client said when I checked in to see how he felt the project had gone:
I contacted Tarnya for developing an e-commerce website for my Organic Superfood business.
I preferred to work with entrepreneurs like her who helps start-ups and small business to have flexibility, quick response, and save costs but get professional quality results. Tarnya has been very understanding of the changing design requirements throughout. She has built a website with great functionality while providing valuable advice all along to save costs. I have got great feedback about the website.
It would have cost me twice as much in time and money to get this done by a bigger company.
Overall, it has been a pleasure to work with Tarnya.
Can’t recommend her enough!
Owner of Zesti Organic Superfood
Mobile Art Gallery Website
An Ecommerce Website with some custom functionality. The solution was a combination of the WooCommerce, WooCommerce Bookings, WooCommerce Vendors, WooCommerce Xero Integration, a CRM solution, a number of other plugins and a lot of custom written code.
Small Business Networking Site
The Sticky Handshake was a Small Business Networking Website Project.
This website has lots of features and is specifically targeting for the small business owner. It has member created events, a forum and some unique functionality for referrals, handshakes and for meeting up for a coffee. It used Woocommerce Subscriptions and Woocommerce Membership.
Harbour Rose Florist Website
Harbour Rose Florist is an owner-operated online floral design business located in Beachlands, in the South East of Auckland on the picturesque Pohutukawa coast. Sandra provides personalized services with inspirational floral designs which is reflected throughout her website. She describes her design style as big and bold, from the contemporary “just-picked from the garden” to the modern elegant and artistic designs.
She wanted her florist website to reflect the beautiful flowers and arrangements that Sandra provides. Furthermore, the style to be modern, elegant and easy to navigate. The simple E-commerce site layout leaves the focus completely on the beautiful flower arrangements while making it easy to navigate.
I want you to know that I am so pleased with the new website. I have had such wonderful feedback from friends, family and customers.
I sincerely appreciate your responsiveness, technical expertise and willingness to get everything just perfect.
Your support, encouragement and advice have been extremely helpful in getting my new venture up and running.
I am looking forward to getting together in a few months to discuss ways to improve SEO.
Johanna Mountfort | Personal Trainer Website
Johanna Mountfort is a WFF Pro figure athlete who holds World and Universe titles. She also has other national and international titles. She is a highly experienced bodybuilding coach and a NABBA-WFF Judge.
Johanna wanted a website with functionality to book personal training sessions and workshops. Also an e-commerce section for purchasing her programmes as pdf secure downloads. The number of downloads can be limited and a time limit set.
Johanna also wanted a website that reflected her unique branding and passion for bodybuilding. Love the pink!
EDL Fasteners Industrial Fasteners Website
EDL contacted us with the view of redeveloping their existing website to make it easier for them to update content themselves and to be able to list their products for viewing online. At that stage their product catalogues were held in PDF documents, which were near impossible to search. Read More about the Ecommerce Solution for EDL