A good Web Designer will want to understand your approach to small business marketing. Or if you don’t have a clear strategy, they can partner with you to create or clarify your existing one. A marketing strategy can significantly affect web design choices.
What is a Marketing Strategy?
A marketing strategy is the plan of action for promoting and selling a product or service. It doesn’t have to be complicated. Perhaps your primary approach is word-of-mouth referrals. Referrals can be an effective and inexpensive way to bring in business. If this is your primary strategy, then your website will primarily act as an online brochure.
However, a web designer can help you consider whether there are additional Digital Marketing Channels that might work well for you to achieve greater success and better returns from your website.
Consequently, it is worth taking the time to review your marketing approach with your Web designer. They have experience working with many Marketing Channels with many small businesses.
Web Design can help to drive your Small Business Marketing Strategy.
Here are some examples of Digital Marketing Channels:
Search Engine Optimisation
Ranking well for Location-based searching is especially relevant for many South Auckland small businesses.
Email marketing includes custom monthly emails, as well as targeted and automated email campaigns based on conversion actions. Furthermore, it can be a very cost-effective method of Marketing.
Social Media Marketing
Social Media marketing includes the act of building engagement on networks such as Facebook, Pinterest, Twitter or Google My Business. If social media is a marketing channel, your small business is going to use, integrate your website with the network using such functionality as share and likes. Furthermore, understand your target customers, and choose social networks that will reach them.
Content Marketing includes publishing, optimising and sharing educational blog posts that draw search traffic, links and subscribers.
Online advertising includes the use of pay-per-click platforms, social networks, display ads and retargeting.targeting.