Kitchen Table Web Design offers small businesses Ecommerce Website Design.
Here are some tips for Building an Ecommerce Website that gets results.
#1 Consider Your Structure and do Research
Why site structure is important
E-commerce Website Design considers the website structure for two important reasons
Firstly, User eXperience (UX)
You want your website to be easy for your customers to navigate and find what they are looking for.
User experience design (UXD or UED) is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product.
Secondly, site structure is important for Search Engine Optimisation.
Your site structure will tell Google what pages you think are important on your website. I recommend reading Yoast: Site Structure the Ultimate Guide
The importance of doing Keyword Research
Creating good site structure will also involve doing some keyword research.
Keyword research is the modern equivalent of doing marketing research where you used to do lots of surveys. It involves spending some time researching what phrases people are using on Google to look for your products or services. A great tool for this is Moz keyword explorer.
- “wedding flowers” 500-800 searches on google.co.nz per month
- “bridal flowers” has 50-100 searches on google.co.nz per month
- “flowers for your wedding” has <10 searches on google.co.nz per month
Research the Competition
Although the phrase “wedding flowers” has a greater volume of searches, it might also have the largest amount of competition. That phrase may be initially very difficult to get your website to rank for. This isn’t to say you don’t have content targeting wedding flowers but you may choose to target bridal flowers at least initially.
It is important to keep in mind your long-term strategic goals for your business when making decisions about web design.
Equipping you to manage your eCommerce Website
Our aim is to equip you to run your eCommerce website now and in the future.
I will not leave you in the dark about what I am doing and why. I want to implement strategies that you can continue doing that reap long-term rewards. For example, we design from the beginning with search engine optimisation in mind. We create custom youtube tutorials showing you step by step how to update the content on your website.
Many of our clients have been with us for many years because together we get results.