Welcome to my Kitchen Table Web Design Blog where I write about e-commerce websites, social media, email marketing, web design, web development and internet marketing.
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Inbound marketing and outbound marketing
If you’re trying to expand your website’s audience, find new customers and grow your business, it’s likely that you’re going to need marketing campaigns to promote your brand, product or services. There are two main ways to go about it. In the business, these are called inbound marketing and outbound marketing. What are inbound marketing…
Choosing a secure password for your WordPress user login
Once upon a time, a man named Bill Burr wrote a manual on how to create a secure password for your internet-based accounts. It said that your password should be a collection of numbers and characters and be changed every 90 days. Burr wrote the document for the US National Institute of Standards and Technology. But…
Images for small business SEO
How to add images to your small business blog Images can contribute a great deal to your small business SEO. Here are some tips showing you how to add images so that they power your small business SEO to another level. Summary: adding images for small business SEO Use helpful images Resize and reduce the resolution…
A Facebook Page for a Small Non-Profit
Why have a Facebook Page for a Small Non-Profit? To tell your story Having a public Facebook page is a opportunity to tell your non-profit’s story in a way that will boost support and increase awareness and engagement. Your non-profit website does this too, but a Facebook page has a more conversational tone and can feel…
Time to move to HTTPS
Have you moved your website to HTTPS? Google is now marking non-HTTPS pages with text input fields— ie places where you fill in a form as well search bars with “Not Secure” in the address bar. Emily Schechter, Chrome Security Team writes: In January, we began our quest to improve how Chrome communicates the connection security of…
Why Google Reviews are Important for Small Business
Google Reviews Google uses the reviews and ratings on your Google Plus Page (as well as other factors) to decide the value of your small business website to their customers, ie the people using Google Search. These reviews are especially important for “local search” results. If you have a nice amount of four-star and five-star ratings,…
Facebook Save Button
Facebook Save Button is really useful! I use the Facebook Save feature for saving posts I have seen that I want to find again. For example, when I don’t have time to read a full article but know it is something I will appreciate or want to action later. How often have you seen something…
WordPress Attachment Pages
When you upload an image to WordPress, the website makes an attachment page. WordPress Attachment Pages are another post type. You might have noticed this when you add an image that you have the option to link it to an attachment page. For most business websites this is not particularly helpful, in fact, it can…
A few of my favourite WordPress Plugins for Images
Finding the best WordPress Plugins for Images isn’t easy. There are hundreds of options, and they all have different features. WordPress Plugins for Images: Sliders and Carousels For Full-Width Responsive Sliders, I use https://wordpress.org/plugins/soliloquy-lite/. It uses a shortcode so you can embed it on a widget but also on a page or post. You can add…
The importance of being clear for Search Engine Optimisation
You may read a lot about keywords and SEO and how Google can ‘read’ your website. You may read that images are key and pictures speak a thousand words. Maybe you’re even a little bit confused by the whole thing! But despite advances in Google’s algorithms and the differing opinions, the bottom line is that…
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