Affordable Website Design Focus:
It is helpful to be clear from the beginning what the business goals are for your website. In other words, clear goals help to focus on what is most important and will give you the best return on investment. This will enable small business owners to get the best value for money from your web designer. Furthermore, you will be only paying for exactly what you need.
When setting goals think about your existing and potential customers: What functionality do you need and secondly what impact do you want to make with your online presence?
What is your honest budget? Although you may want to keep your budget hidden from your web designer, it's not a good idea. Give the budget and then ask them what they can achieve.
It is important to get the basics right.
If the customer is distracted because the website it is not working as they feel it should or a customer cannot easily find what they are looking for, then the website has failed in its purpose.
Before you make your final payment to your website designer take the time to check and get friends and family to also test the site. Test on different screen sizes, different devices and on different browsers. You can read more about Website Design Testing.
If the design of the site detracts from your message or does not connect with your potential customers then it has also failed in its purpose.
There are lots of trends in web design. Ask yourself is it important for my industry to be following the latest design.? There are many beautiful professionally designed templates which can be customised to make your website unique and will work well with your message. Customising an existing premium theme is an affordable website design option.
A website can be simple, informative and communicate well with your potential customer as well as being affordable to build.
Consider your Website an Investment
Remember your website is an important investment in your online presence. It may the first impression someone has of your business. It may be a false economy not to invest some money in professional web design services because they can more than pay for themselves.
Business owners need to beware of really cheap website design services and those that race to the bottom. An exception would be if you have a personal recommendation from someone you trust and you have done some research into the quality of their work. They may be cheap because the quality of the work is poor. It is important that your website is reliability and it is of good quality if you want your online marketing efforts to be a success.
Simple Solutions for Cheap Website Design
WordPress is an excellent option for cheap website design. It has a user-friendly CMS that means you can manage content creation. I suggest you can get an existing premium template to customise for your brand. Consider getting a web designer or web developer to set up a basic install of WordPress and adding a good theme with a few tweaks and then you add the rest of the content.
If you would like me to set up a WordPress website on an hourly rate through my WordPress Services offering, contact me to arrange a quote. Please select a Genesis theme you would like and a sketch of how you would like the homepage as well as provide me with the images you would like. You can purchase stock images or take your own if you are good at photography. I am very experienced with configuring and setting up a website using Genesis themes and consequently, you will find this an option that is very affordable.
The size and amount of images you will need for your website will depend on your business and your brand. I suggest that you take the time to make ideal customer personas. This will help you in selecting images.
Affordable Marketing and Website Design
If you are just starting out with a new website. Do set aside a small budget for marketing. For example, it may be worth running a short campaign on Google Adwords after your website goes live. You can see which keywords in the search resulted in clicks through to your website and what leads to sales. This will give you areas for new content creation for your website to focus on.
When you have this list, you will need to determine how difficult these words are to rank for. Check out the tools on Moz for doing keyword research. You can also see in Google Analytics which pages have some organic traffic.
You may need to target smaller niches first. For example, if you sell firewood and find that a niche service page on your website eg wood for pizza ovens is receiving some sales, then concentrate on this to generate more sales. Rather than focusing all your efforts on trying to compete for higher competition words - all least initially. This will lead to some quick return on investment for your website. As you build up several niche areas with traffic you will have a much better chance of ranking for more generic high competition phrases.
By being strategic in your marketing efforts you will achieve better results. Take some time to learn about Search Engine Optimisation.
Looking for Affordable Website Design in Auckland?
Tell me what your budget is and let me impress you with what we can achieve together with my professional web design skills and your willingness to do some work.
In the process, you will also learn how to manage and update your own website.
Quick Tips for choosing an Agency or Freelance Web Designer
Where to find a web designer
Consider a small website design company or a freelancer in the suburbs. This is because they will usually offer cheaper website design services than a larger agency in the centre of the city without necessarily any compromise on quality.
This is because the small company will have fewer overheads and office space in the suburbs is more affordable.
Worth noting is that a smaller website design company will usually give you more one to one attention. And not get passed from person to person, you will get to know the whole team.
Do your research and ask around.
Look at reviews
Choose a web designer who has a long list of satisfied clients - check their Google Reviews. Also, consider if what you are wanting is similar in style to the website you find in the portfolio. For example, if are you wanting something classic and traditional in style, is that reflected in the website designers portfolio.
Look at their case studies, and meet with the web designer. Ask them if have they worked with other small businesses or start-ups in your industry.
Your chance for an awesome experience
Kitchen Table Web Design is owned by Tarnya a web designer who works out of her home office in South Auckland.
Contact me today to get professional website design services at affordable rates!