SEO is Search Engine Optimisation ie improving your website so it is optimised for search.
There are 3 ways for someone to find your website.
1. Finding your website by doing a google search: this is called unpaid or organic SEO. You can improve your ranking by improving the SEO of your website.
2. Paying for a google advert so you appear at the top of google search
3. Going directly to your website ie by typing in the URL from print advertising.
Let’s have a look at a google search (below) that includes a local search ie includes the words “Auckland”. To see how google divides up a search.
Areas A. are paid google adverts.
Area B. is google places list see The Importance of Google Local Places listing for local internet marketing with a list at C.
and Area D is your ranking on google search ie unpaid ranking.
As a business owner you can do some SEO yourself or get me to do it to improve your ranking in google or pay for a google advert.