I’m interested in buying a certain widget. I decide to do some research on the computer to compares prices and what is available. I find a great website. I’m not ready today to make that purchase, so I make a mental note to come back in a month or so. It was a big ticket item.
But when I return to the web a month or so later, I don’t seem to have bookmarked that page and I can’t remember the exact name. So I do another search and I find someone else’s website and I buy a similar product from them.
A website is a great virtual storefront. People enjoy window shopping, exporing. People can see what you are offering and can have time to think. But…
“Once visitors leave your site, they’re gone forever – unless you have a way to drive them back there.” (Aweber)
That is why email marketing is so important. Email marketing means that you are going to be sending your current and potential customers a little newsletter regularly.
Remember Marketing is not about beautiful creative or catchy slogans. It is about drawing customers into long term relationships with your business. (quoted from here) Email marketing gives you an opportunity for your potential customers to know you and your product or service. When that customer is ready to make that purchase, they will know where to find you. If they have questions, perhaps they will find the answers in your newsletter, or having got to know you a little better, they feel happy to ask. Perhaps they are a little nervous about buying over the web. Having people sign up for a regular newsletter helps convert visitors into customers.